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In 1985, Casio released the DW-5500C, which was the first G-Shock to feature a mud-resistant structure. By 1998, Casio had released more than 200 different G-Shock models, with worldwide sales at 19 million units. The popularity of G-Shocks increased throughout the 1990s. The DW-5000C survived the impact of the hockey stick, and the G-Shock gained popularity among the general public. This involved repeating the action shown in the commercial.
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A TV news channel then set out to conduct live tests on the DW-5000C to check whether it was as tough and durable as advertised. The commercial gained negative publicity and Casio was accused of false advertising. In order to promote the G-Shock worldwide, the American division of Casio released a commercial in which an ice hockey player used the DW-5000C as a hockey puck to demonstrate the toughness of the watch. Initial sales of the G-Shock line were sluggish in Japan as people preferred dress watches. The strap of the watch is also designed to protect the module during a fall.
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The shock-resistant design on the original G-Shock has 10 layers protecting the quartz timekeeping module, including a urethane rubber bumper, the stainless steel case, the hardened mineral glass watch crystal, the stainless steel screwed down caseback, and the "floating module" where the quartz mechanism floats free in a urethane foam cradle, with the outer buttons and LCD module attached with flexible cables. With that in mind, the team set out to develop a watch using such a concept and in April 1983, the first G-Shock, the DW-5000C, was launched. During a visit to a playground, Ibe discovered that in a rubber ball, the centre of the ball doesn't suffer the effects of the shock during a bounce on a rough surface which gave him the idea to implement that concept into the watch. The team had assembled and tested nearly 200 prototypes but were still not able to achieve the conception criteria. The G-Shock then was conceived as a watch which would have "triple 10" resistance, meaning it would have a battery life of 10 years, have a water resistance of 10 bar and could survive a fall of 10 meters.Ī team of three individuals was selected by Ibe which was known as "team tough". The G-Shock was conceptualized in 1981 by Casio engineer Kikuo Ibe when he bumped into a pedestrian, and the mechanical watch given to him by his father popped off of his wrist and shattered on the ground. The Euro prices ranging from 149 to 349 show the great variation of sales prices between different models. History The DW-5000C G-Shock Various analog-digital and digital G-Shock watches in a shop in Germany, 2023.
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Newer high-end models in the line also feature GPS, directional, pressure and temperature sensors, radio-controlled time adjustment (known as WaveCeptor or Multi-Band) and Bluetooth time adjustment achieved via connecting to a smartphone via a dedicated application. Other features such as a countdown timer, world clock, and a backlight are included in most models. The watches in the G-Shock line are designed primarily for sports, military and outdoors-oriented activities all G-Shocks have a chronograph feature, 200 metre water resistance and an alarm, with either a digital display, analogue display or a combination of analogue and digital displays. G-Shock is an abbreviation for Gravitational Shock.
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Battery life is 9 months on a full charge (without further exposure to light).The G-Shock is a line of watches manufactured by the Japanese electronics company Casio, designed to resist mechanical stress, shock and vibration. The Casio G-Shock Atomic Tough Solar Watch for men has a 42mm stainless steel case, mineral crystal, and resin band that make it make shock resistant, rust resistant, and water resistant down to 200 meters. An electro-luminescent backlight with afterglow lets you see what's going on, day or night. 5 multi-function alarms get your attention in any circumstance.
The Atomic Tough Solar men's watch also shows world time in 31 time zones. An auto calendar keeps you up to date by being pre-programmed until the year 2099.
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Multi-band 6 atomic timekeeping provides incredible accuracy with the ability to connect with radio transmitter in China to update the watches' time and date. The Casio® G-Shock® Atomic Tough Solar Watch for men charges its own battery with solar power.
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